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Astvia

Founder & Principal CFO Advisor

Žaneta Noreikaitė has more than 25 years of experience in finance, business operations, and systems implementation with organizations of all sizes. She started her first business in 1997 before earning a BS in Accounting from St. Cloud State University and later a Technology MBA from the University of Washington. Throughout her career, she has worked with organizations including Symetra Financial, Lakeside School, Amazon, Expedia, NCSoft, Starbucks, TerraPower, and others.


Žaneta specializes in helping business owners understand cash flow, profitability, and the key financial drivers of their business. Her approach combines practical CFO guidance with scalable systems, process improvement, and financial visibility, helping clients make confident decisions and build businesses that are positioned for sustainable growth.


Credentials: Technology MBA, BS Accounting, CMA, Certified CFO, QuickBooks ProAdvisor, Zoho Authorized Partner.

Frequently Asked Questions

Astvia Services

At Astvia, we specialize in CFO Advisory Services tailored to the needs of small and medium-sized businesses. Beyond CFO services, we also provide expert assistance with financial systems setup, implementation, and ongoing support. Our team can help you streamline and automate your financial and accounting operations, freeing up your time to focus on growing your business.

Chief Financial Officer

A Chief Financial Officer does more than crunch numbers—they ensure your business thrives by:
  • Tracking profit and cash flow.
  • Analyzing strengths and weaknesses.
  • Proposing actionable, forward-looking strategies to bring your vision to life. 

What is the difference between a CPA and a CFO, and how do their roles benefit small to medium businesses?

A CPA focuses on compliance, tax preparation, and accurate financial reporting, ensuring your business meets regulatory requirements. A CFO, on the other hand, drives financial strategy, cash flow management, and business growth. While CPAs ensure financial accuracy, CFOs leverage that data to guide strategic decisions. Both are valuable for SMBs, with CPAs handling compliance and CFOs focusing on scaling and optimizing operations.

Financial or ERP Systems are Essential for any Business

We analyze your business to provide a customized financial system that meets your needs and gives you real-time visibility into your financial health. By monitoring implementation from start to finish, offering training for your employees, providing comprehensive bookkeeping services, and identifying process improvements, we transform your business for long-term growth and success. Astvia lifts you out of chaos and costly inefficiency, allowing you to focus on key operations. 

Small and Medium-sized Businesses

We are perfectly suited to work with growing businesses from one to one hundred employees in any industry, allowing small and mid-sized businesses to leverage lean, expert financial solutions without paying large company prices. With more than 20 years of experience in business and finance operations, we quickly identify your industry specifics to deliver custom financial solutions. 

We Use Latest Technology

Rather than spending money on in-house personnel that costs you insurance, benefits, taxes, and hiring and training time, take advantage of our lean financial solutions that allow you to flex. When we take care of your accounting solutions, you pay per project or per hour of consulting time rather than having to keep an employee on staff during downtimes.
We structure our fees in the way that works best for you: a simple monthly subscription you can cancel anytime, a per project fee for a single implementation, or a la cart hourly consulting.
Schedule a free consultation to talk about your project today!

Diverse Experience and Expertise

CEO Žaneta Noreikaitė has more than 20 years of experience in finance and business operations with companies of all sizes. She started her first business in 1997 before receiving a BS in Accounting from St. Cloud State University and later a Technology MBA from the University of Washington. She has worked with NetSuite, Symetra Financial, Bill Gates’ alma mater Lakeside School, Amazon, Expedia, NCSoft games, Starbucks, TerraPower, and others.
Žaneta brings decades of expertise and a professional, friendly approach to each client relationship, ensuring the perfect solution for every situation.